Oggusto

A shared content structure was needed so editorial content could be published regularly and readers could move through the page smoothly. Fragmented content blocks made both publishing and reading harder.

The editorial content structure, reading flow and content management were designed together. Heading hierarchy, visual usage and publishing layout were tied to one framework, while a baseline page structure for SEO was established.

Content is published in a more consistent structure, and readers move through the page more easily toward the information they need. The shared content framework makes it easier to prepare new articles at the same quality.