A web experience that conveys the corporate identity clearly and consistently online.
Challenge
01The corporate identity appeared differently across digital channels, and how services were presented and the visual language did not match the brand as a whole.
Solution
02The corporate web experience, interface design and SEO were handled within one framework. The brand identity was carried into typography, colour and content hierarchy, creating a consistent structure where services are presented clearly.
Result
03The brand is represented online through one visual and verbal language. Visitors understand the services faster, and the gap between the corporate structure and its digital presence narrows.