CumaRobot

The humanoid robot platform's technical capabilities remained abstract; what the product does, where it can be used and how the pre-sales process works were not brought into one narrative.

The product story, technical capabilities and pre-sales flow were brought together on one page. A 3D visual, product introduction and campaign page were designed within the same structure to make the technology easier to understand.

Visitors can see what the product does and which capabilities it has on a single page. Enquiries reach the pre-sales conversation better prepared, able to make sense of technical details from the first contact.